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Why do some cafes charge extra for sauce?

July 27th, 2007 · No Comments

This really confuses me.

Assuming commodity products, the only differentiator for small businesses is the service(s) they can provide - So why do some places charge extra for a bit of tomato sauce to put on my chips? (Or french fries, or freedom fries or whatever you Americans call chips…) Better yet, why don’t they just straight up offer me sauce? Or at least direct me to the condiments table after I’ve completed my purchase, rather than have me wander about the place looking like a lost sheep?

I think this is a case where the company is too caught up in thinking about themselves and their own worries - it costs money to provide sauce, so we will pass that onto the customer. Instead they should be thinking about the customer - and customers don’t like hidden costs.*

A business should try at every opportunity to turn a customer into a repeat customer, and they will be far more likely to come back if they enjoy the service.

*And if you’re really worried about the cost of sauce just increase the price of chips by a bit - they’re already high margin items in most places, no one will know.

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